One Rule. One Minute. Create an Ad.
One Minute Briefs (OMB) is a community project and is part of the Bank of Creativity, a really cool creative agency. Every weekday, a new brief is posted on the One Minute Brief Twitter page and creatives (known as OMBles) have until 6pm that day to submit a concept that fits the brief. The best submissions get selected as winners. Often the prize is the fame and glory of being an OMB winner, but sometimes, there are actual prizes.
I chose to do OMB for two reasons. The first is to flex my creative muscles and see what I can do under pressure. The second is to perfect my Canva/Photoshop skills.
Take a look through my favourite OMB entries – although please remember that these are supposed to be fast ideas!
Mattr Dating
One Minute Brief for 23rd August 2024: Create witty, relatable, and engaging billboard-style posters that promote the Mattr Social Dating app, which is designed with accessibility features for neurodivergent individuals.
I used Mattr’s main pink colour as the background as it’s highly eye-catching. The copy represents how people can be connected through the “little things that matter” and how important it is to find someone who understands stimming, organisation systems or the chaos that comes with being neurodivergent.
#RidTheLid
🏆 Brief WINNER!!
One Minute Brief for 22nd August 2024: Fed up of spilling drinks down myself, in my laptop bag & having an annoying lid tickling my lip every time I take a sip. It’s time we rise against the lid rage. There HAS to be a better way. One Minute Brief of the Day: Create campaign posters to #RidTheLid & tag in the drinks brands to let them know.
I immediately thought of Chilly’s for this brief. Their bottles have a reusable cap, and they are not plastic. I thought I would play on that concept and imagined it as a reaction campaign.
Vapiano UK
One Minute Brief for 1st February 2023: Create posters to promote Vapiano UK’s new restaurant launch in Paddington, London #VapsPaddington
For this one, I wanted to do a pun on Tagliatelle pasta, as it sounds a little like tag and tell. This was designed more for a social campaign, which would have encouraged Vapiano fans to spread the pasta love.
#NationalPoetryDay
🏆 Brief WINNER!!
One Minute Brief for 6th October 2022 : Create posters using poetry to advertise ANYTHING for #NationalPoetryDay
Visually, I hate this one (wrong font choice), but I do like the concept. As we could choose any brand, I chose the book store Waterstones, so I could play with something whimiscal. I wanted the idea of a book worm reading while “out of this world” to really drive home the “reality disengage” line.
